Tag: Storytelling

Categories: Essays – Posted on

How Destination Marketers can Inspire Emotion Through Storytelling; the Science Behind a Good Narrative

Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority

How many times have you been intrigued by a place based purely on a book or a movie? Anthropologists, along with Ira Glass himself, offer some insights into what makes storytelling so powerful. … Continue reading >How Destination Marketers can Inspire Emotion Through Storytelling; the Science Behind a Good Narrative

Categories: Essays – Posted on

The New Era of Transformative and Sustainable Tourism

Author: Jeremy Wells – Longitude

While the future of travel and tourism is largely unknown, there are some travel trends and indicators that have remained. Traveler preferences related to wellness, sustainability, solitude, experiential travel, affordable luxury, and “off-the-beaten-path” travel are likely to expand over the coming years, and transformational travel may be a polestar that clues us in to what the future holds. … Continue reading >The New Era of Transformative and Sustainable Tourism