One Researcher’s Experience in the Peruvian Amazon Illustrates Positive Community Branding

Author: Dr. Justin Taillon – Highline College

Anthropological research in the Peruvian Amazon has documented a sense of pride felt by the Ese’Eja people with the introduction of community based tourism programs. … Continue reading >One Researcher’s Experience in the Peruvian Amazon Illustrates Positive Community Branding

The New Era of Transformative and Sustainable Tourism

Author: Jeremy Wells – Longitude

While the future of travel and tourism is largely unknown, there are some travel trends and indicators that have remained. Traveler preferences related to wellness, sustainability, solitude, experiential travel, affordable luxury, and “off-the-beaten-path” travel are likely to expand over the coming years, and transformational travel may be a polestar that clues us in to what the future holds. … Continue reading >The New Era of Transformative and Sustainable Tourism

What Anthropologists and Ira Glass Say about Storytelling; How Destinations can Attract Visitors by Inspiring Emotion

Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority

How many times have you been intrigued by a place based purely on a book or a movie? Anthropologists, along with Ira Glass himself, offer some insights into what makes storytelling so powerful. … Continue reading >What Anthropologists and Ira Glass Say about Storytelling; How Destinations can Attract Visitors by Inspiring Emotion

Advocacy Through Partner Services

Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority

How does a destination marketing organization cultivate community advocates who will stand with us during times like these? I argue in this essay that, when it comes to the hospitality business community, this essential support is something that must be built up over time through an attentive focus on partner services. … Continue reading >Advocacy Through Partner Services

A Different Perspective on Understanding DMO Value

Authors: David Holder and Tina Valdecanas – Co-Founders, Clarity of Place

Spending and visitation metrics provide only a snapshot of the importance of a DMO’s impact. And that snapshot is largely focused only on the visitor and their interaction with the tourism vertical. Juxtaposed against this limited array is a growing recognition of the importance of a DMO’s work for the entire community. Their efforts toward destination development and branding impact the community beyond the annual number of visitors, lodging tax generated, or number of impressions on an ad. … Continue reading >A Different Perspective on Understanding DMO Value

Collaboration & the “Other”

Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority

Many Destination Management Organizations (DMOs) recognize the importance of local leadership groups working together for a stronger, more coordinated economic development strategy. However, some DMOs might find the current COVID-19 crisis has made collaboration more difficult. Despite the best outward intentions, innate human behavior might be getting in the way. … Continue reading >Collaboration & the “Other”

Human Nature vs. Virtual Meetings

Authors: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority & Judy Frankel – Tourism Richmond

Virtual meeting platforms have been around for years, but not until recently have they been utilized to such a degree. While we mourn the loss of our in-person meetings, we are becoming more adept at these platforms and more comfortable with meeting virtually. Despite this, 83% still report that they miss live meetings (Fazio 2020). … Continue reading >Human Nature vs. Virtual Meetings