One Researcher’s Experience in the Peruvian Amazon Illustrates Positive Community Branding

Author: Dr. Justin Taillon – Highline College

Anthropological research in the Peruvian Amazon has documented a sense of pride felt by the Ese’Eja people with the introduction of community based tourism programs. … Continue reading >One Researcher’s Experience in the Peruvian Amazon Illustrates Positive Community Branding

The New Era of Transformative and Sustainable Tourism

Author: Jeremy Wells – Longitude

While the future of travel and tourism is largely unknown, there are some travel trends and indicators that have remained. Traveler preferences related to wellness, sustainability, solitude, experiential travel, affordable luxury, and “off-the-beaten-path” travel are likely to expand over the coming years, and transformational travel may be a polestar that clues us in to what the future holds. … Continue reading >The New Era of Transformative and Sustainable Tourism

Future of Tourism Video Podcast: An Anthropological Perspective on Tourism

Author: David Peacock, Future of Tourism

For tourism professionals, using an anthropological lens can contribute to a better understanding of the many subjects that intersect with tourism, such as the traveler, meeting planners, military reunion planners, tour operators, residents, hospitality proprietors, the policy-makers, and many more. … Continue reading >Future of Tourism Video Podcast: An Anthropological Perspective on Tourism

What Anthropologists and Ira Glass Say about Storytelling; How Destinations can Attract Visitors by Inspiring Emotion

Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority

How many times have you been intrigued by a place based purely on a book or a movie? Anthropologists, along with Ira Glass himself, offer some insights into what makes storytelling so powerful. … Continue reading >What Anthropologists and Ira Glass Say about Storytelling; How Destinations can Attract Visitors by Inspiring Emotion

Advocacy Through Partner Services

Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority

How does a destination marketing organization cultivate community advocates who will stand with us during times like these? I argue in this essay that, when it comes to the hospitality business community, this essential support is something that must be built up over time through an attentive focus on partner services. … Continue reading >Advocacy Through Partner Services

A Change to Tourism as We Know It; a Review of Skift’s SEE Conference 2020 Keynote Address

Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority

Skift Founder and CEO, Dan Holowack, argues in his keynote address at Skift’s SEE Conference 2020, that we must use our power as destination management professionals to change tourism as we know it. … Continue reading >A Change to Tourism as We Know It; a Review of Skift’s SEE Conference 2020 Keynote Address

A Different Perspective on Understanding DMO Value

Authors: David Holder and Tina Valdecanas – Co-Founders, Clarity of Place

Spending and visitation metrics provide only a snapshot of the importance of a DMO’s impact. And that snapshot is largely focused only on the visitor and their interaction with the tourism vertical. Juxtaposed against this limited array is a growing recognition of the importance of a DMO’s work for the entire community. Their efforts toward destination development and branding impact the community beyond the annual number of visitors, lodging tax generated, or number of impressions on an ad. … Continue reading >A Different Perspective on Understanding DMO Value