One Researcher’s Experience in the Peruvian Amazon Illustrates Positive Community Branding

Author: Dr. Justin Taillon – Highline College

Anthropological research in the Peruvian Amazon has documented a sense of pride felt by the Ese’Eja people with the introduction of community based tourism programs. … Continue reading >One Researcher’s Experience in the Peruvian Amazon Illustrates Positive Community Branding

Advocacy Through Partner Services

Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority

How does a destination marketing organization cultivate community advocates who will stand with us during times like these? I argue in this essay that, when it comes to the hospitality business community, this essential support is something that must be built up over time through an attentive focus on partner services. … Continue reading >Advocacy Through Partner Services