Tag: Destination Management
Cultivating a Destination’s Band of Brothers
Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority
How does a destination marketing organization cultivate community advocates who will stand with us during times like these? I argue in this essay that, when it comes to the hospitality business community, this essential support is something that must be built up over time through an attentive focus on partner services. …
How Louisiana’s Cultural Tradition has Transcended the Pandemic
Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority
Louisiana has a rich tradition of gathering. Festivals are important in educating locals and tourists alike on the region’s unique cultural traditions. When it became clear that these gatherings were helping to spread COVID-19, festival organizers and cultural groups reimagined how they could share their culture with the world. …
Tips for Conducting User Experience Research for Tourism Product Development
Author: Cris Kubli – UX Researcher & Cognitive Anthropologist
UX (User Experience) Research is important in the development of new or established tourism products in order to evaluate usability. Experienced UX researcher & Cognitive Anthropologist, Cris Kubli, explains the 5 human components that influence user experience. …
Future of Tourism Video Podcast: An Anthropological Perspective on Tourism
Author: David Peacock, Future of Tourism
For tourism professionals, using an anthropological lens can contribute to a better understanding of the many subjects that intersect with tourism, such as the traveler, meeting planners, military reunion planners, tour operators, residents, hospitality proprietors, the policy-makers, and many more. …
A Different Perspective on Understanding DMO Value
Authors: David Holder and Tina Valdecanas – Co-Founders, Clarity of Place
Spending and visitation metrics provide only a snapshot of the importance of a DMO’s impact. And that snapshot is largely focused only on the visitor and their interaction with the tourism vertical. Juxtaposed against this limited array is a growing recognition of the importance of a DMO’s work for the entire community. Their efforts toward destination development and branding impact the community beyond the annual number of visitors, lodging tax generated, or number of impressions on an ad. …
Collaboration & the “Other”
Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority
Many Destination Management Organizations (DMOs) recognize the importance of local leadership groups working together for a stronger, more coordinated economic development strategy. However, some DMOs might find the current COVID-19 crisis has made collaboration more difficult. Despite the best outward intentions, innate human behavior might be getting in the way. …