Category: Essays

Authors: David Holder and Tina Valdecanas – Co-Founders, Clarity of Place

Spending and visitation metrics provide only a snapshot of the importance of a DMO’s impact. And that snapshot is largely focused only on the visitor and their interaction with the tourism vertical. Juxtaposed against this limited array is a growing recognition of the importance of a DMO’s work for the entire community. Their efforts toward destination development and branding impact the community beyond the annual number of visitors, lodging tax generated, or number of impressions on an ad. … Continue reading >A Different Perspective on Understanding DMO Value

Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority

Many Destination Management Organizations (DMOs) recognize the importance of local leadership groups working together for a stronger, more coordinated economic development strategy. However, some DMOs might find the current COVID-19 crisis has made collaboration more difficult. Despite the best outward intentions, innate human behavior might be getting in the way. … Continue reading >Collaboration & the “Other”

Authors: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority & Judy Frankel – Tourism Richmond

Virtual meeting platforms have been around for years, but not until recently have they been utilized to such a degree. While we mourn the loss of our in-person meetings, we are becoming more adept at these platforms and more comfortable with meeting virtually. Despite this, 83% still report that they miss live meetings (Fazio 2020). … Continue reading >Human Nature vs. Virtual Meetings