Category: Essays
Cultivating a Destination’s Band of Brothers
Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority
How does a destination marketing organization cultivate community advocates who will stand with us during times like these? I argue in this essay that, when it comes to the hospitality business community, this essential support is something that must be built up over time through an attentive focus on partner services. …
How Louisiana’s Cultural Tradition has Transcended the Pandemic
Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority
Louisiana has a rich tradition of gathering. Festivals are important in educating locals and tourists alike on the region’s unique cultural traditions. When it became clear that these gatherings were helping to spread COVID-19, festival organizers and cultural groups reimagined how they could share their culture with the world. …
Tips for Conducting User Experience Research for Tourism Product Development
Author: Cris Kubli – UX Researcher & Cognitive Anthropologist
UX (User Experience) Research is important in the development of new or established tourism products in order to evaluate usability. Experienced UX researcher & Cognitive Anthropologist, Cris Kubli, explains the 5 human components that influence user experience. …
The New Era of Transformative and Sustainable Tourism
Author: Jeremy Wells – Longitude
While the future of travel and tourism is largely unknown, there are some travel trends and indicators that have remained. Traveler preferences related to wellness, sustainability, solitude, experiential travel, affordable luxury, and “off-the-beaten-path” travel are likely to expand over the coming years, and transformational travel may be a polestar that clues us in to what the future holds. …
