Author: Meagan McGuire, CDME
Advocacy Through Partner Services
Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority
How does a destination marketing organization cultivate community advocates who will stand with us during times like these? I argue in this essay that, when it comes to the hospitality business community, this essential support is something that must be built up over time through an attentive focus on partner services. …
Collaboration & the “Other”
Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority
Many Destination Management Organizations (DMOs) recognize the importance of local leadership groups working together for a stronger, more coordinated economic development strategy. However, some DMOs might find the current COVID-19 crisis has made collaboration more difficult. Despite the best outward intentions, innate human behavior might be getting in the way. …