Month: April 2021

Categories: Essays – Posted on

How Destination Marketers can Inspire Emotion Through Storytelling; the Science Behind a Good Narrative

Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority

How many times have you been intrigued by a place based purely on a book or a movie? Anthropologists, along with Ira Glass himself, offer some insights into what makes storytelling so powerful. … Continue reading >How Destination Marketers can Inspire Emotion Through Storytelling; the Science Behind a Good Narrative

Categories: Essays – Posted on

Cultivating a Destination’s Band of Brothers

Author: Meagan McGuire, CDME – Seattle Southside Regional Tourism Authority

How does a destination marketing organization cultivate community advocates who will stand with us during times like these? I argue in this essay that, when it comes to the hospitality business community, this essential support is something that must be built up over time through an attentive focus on partner services. … Continue reading >Cultivating a Destination’s Band of Brothers